Overview:
This is a conceptual redesign of DesignStudio, a global branding and design agency based in London, Sydney, and New York. The goal of this project was to modernize their online presence with an immersive, editorial-inspired layout that emphasizes storytelling, bold visuals, and user engagement.

The redesigned UI introduces a clean, structured grid with impactful typography and a dark aesthetic that highlights vibrant client visuals such as Ubisoft, Airbnb, and Eurostar.

Objectives:

• Craft a visually bold interface that reflects DesignStudio’s creative identity

• Showcase global projects with a case study-driven layout

• Improve user navigation through modular cards and tag filters

• Integrate subtle motion and transitions to elevate interaction

We focused on:

• Large-scale imagery and animated banners to create cinematic impact

• Clear content hierarchy for smooth user journey

• Interactive elements like hover effects and scroll-triggered animations

• Collections and filters to organize work by industry/type (e.g., Gaming, Luxury, Sports)